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- Great Software Systems Need Psychologists and Statisticians
- Content Marketing
- Gamification for Business Software
- Putting Government Data to Use
- Consumer Facing Business Applications
- Profile Your Existing Customers First
- Three-Stage Responsive Websites
- DIY Recommendation Engine
- Public Speaking – Forget the Notes
- Pitch the Customer First
Author Archives: johnwilliamson
Great Software Systems Need Psychologists and Statisticians
Traditionally the team of people that get together to build software systems consisted of programmers, designers, and system architects. Over the last several years the prominence of designers directing the charge has lead to a dramatic improvement in usability and … Continue reading
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Content Marketing
Today’s small business owner or digital strategist for a larger organization is constantly thinking of how to reach a prospect and convert them into a customer. There are differences in this process when your customer is a business versus a … Continue reading
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Gamification for Business Software
If you have been in the business of software product development or just paying attention to technology press, then you’ve likely heard the term, “gamification.” This is just a fancy way of describing the idea of giving small rewards for … Continue reading
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Putting Government Data to Use
A couple of all-star technical entrepreneurs, Michael Schnuerle and Eric Roland, put together a fantastic app called “SafetyCheck” during this year’s Code for America Hack-a-thon. They won first place in the competition and launched their app for purchase in the … Continue reading
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Consumer Facing Business Applications
“Every business is a software business.” This statement may be overused but it happens to be true. Just about any organization, from a mom-and-pop business, to a franchise owner, to a healthcare company, to a major corporation, are all using … Continue reading
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Profile Your Existing Customers First
Customer Profiling is a helpful process for almost any business. Segmenting customers based on their common traits and reasons for purchasing is how smart marketers drive more conversions from the same number of leads. Most of the time the idea … Continue reading
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Three-Stage Responsive Websites
Let me start by admitting that I am a junkie, of the Marketplace variety. For those of you that haven’t listened to the best business radio/podcasts out there, you should. Marketplace is part of American Public Media and plays on … Continue reading
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DIY Recommendation Engine
I was recently talking with a young entrepreneur that is working on an exciting project in the men’s fashion space. One of the important characteristics of the project is creating a detailed profile of a user’s preferences. I don’t know … Continue reading
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Public Speaking – Forget the Notes
It is frequently referenced that the number one fear of most people is public speaking. I am not one of those people. I enjoy getting in front of a group of people and delivering a passionate speech – it’s quite … Continue reading
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Pitch the Customer First
The concept of the Lean Startup has been spreading like wildfire throughout the entrepreneurial community. More than anything the idea is to develop the customer before you develop the product. This is the opposite of “build it and they will … Continue reading
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